Loyalty Awards
Leader in building customer engagement
Leader in building customer engagement
Media Marketing
Poland Report
The competition on the market of B2B programs is high and usually the biggest challenge is the difficulty in building the expected involvement of Partners.
The ContiPartner loyalty program to support B2B sales has been on the market since 2015, but previous editions were conducted in a dispersed environment, which resulted in prolonged order lead time and little involvement of the Participants. In 2019, together with Continental’s experts, we were faced with a big challenge: rebuild the trust of the Partners, adjust the whole Program to individual needs and expectations that have changed since the beginning of the Program and maximise the activity of the Participants.
The main emphasis was put on the intuitive use of the program, because we know that in the B2B market, time spent on operating the program is one of the biggest challenges. An important aspect was the preparation of a platform that was equally intuitive and easy to use, also with a smartphone.
Solution:
Results:
A B2B program does not have to be complicated in its mechanics to be effective. On the example of ContiPartner we show that we have achieved the goals that are particularly important for Business Partners: fast and intuitive operation, rewards that meet business needs and trust. The effect of our actions is an increase in the registration to the Program and the activity of existing Partners, as well as a minimum number of the complaints received. The improvements in the program also contributed to a significant increase in the number and value of prizes ordered.
96% of the logged-in Participants placed at least one order. The waiting time for the prize was shortened from 25 working days (edition 2018), to 3 working days after placing an order (edition 2019), with the statutory delivery time declared to 10 working days. Compared to the 2018 edition, the number of complaints was also minimised in 2019 with a 78% decrease.
The success achieved was preceded by a detailed analysis of data, processes and, above all, market needs. We have prepared a dynamic, step-by-step plan to adjust the Program to the current needs of the Partners and its development strategy for the future, which proved to be a great success.
Data Science
Graduate of WSH (Journalism and PR). Over 10 years of experience.
Expert in the field of Project Management, Incentive and Loyalty Programs and consumer activations.
Graduate of the Warsaw University
of Technology in the field of Management and Marketing. Over 10 years of experience in running loyalty programs and CRM projects for global corporations.
Expert in the area of relationship marketing, sales activation strategies, especially in the B2B model
and project management.
Graduate of the Warsaw University
of Technology (Computer networks and telecommunications) and WSCS (IT Project Manager). Almost 15 years of experience.
Expert in CRM, Project Management and Loyalty Programmes
and Motivational. The scope of specialist knowledge gained during the studies, supported by many years of experience in the area of business analysis and Marketing Automation implementations as well as loyalty programs, makes it easy to understand the customer’s needs
and will propose individual solutions tailored from a technical point of view and, above all, bringing tangible business results.
A happy husband and dad. Passionate sports enthusiast, including football and long-distance running.
Graduate of the Warsaw College
of Promotion (Marketing and Management). Involved in the industry for 15 years.
Expert in the areas of CRM, Project Management and Optimisation of Business Processes.