Inflation - a Test of Costumer's Loyalty. Why Does a Loyalty Program Help in Times of Crisis?
The economic crisis, high inflation and the drop in the value of the zloty are making consumers plan their household budgets more sensibly. According to the results of a GfK survey - 80% of consumers are limiting spending and looking out for savings when buying groceries and larger goods and services. The battle for customers is intensifying. One of the lifewheels available to retailers is a loyalty program.Read more