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However, treating each individual customer individually, when we have tens of thousands of them, is very costly and at the end of the day may not be profitable. With help comes consumer segmentation, which will probably provide the greatest value in terms of return on investment.

Loyalty programs enjoy unflagging popularity among both organizers and customers. Their number on the market is constantly growing. What makes some loyalty programs successful, while others - seemingly very similar to them - fail? Check out the success criteria for a successful loyalty program!

As the popularity of the project increases, the cost of promotion and direct communication can grow faster than the ROI, so practicing this approach, translates into unfavorable financial results for the company. What to pay attention to in order to make a loyalty program successful, attractive to customers and financially profitable?