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In order to effectively reach your target audience and offer them valuable products and services, you need to understand the diverse needs, preferences and behaviors of your customers. To this end, more and more companies are using customer segmentation techniques to divide customers into more precise and understandable groups. Learn how to effectively perform customer segmentation

The world's top companies generate as much as 65% of their revenue from repeat business from loyal customers. A loyalty program is an investment that brings many business benefits, which is why companies are allocating increasing budgets to loyalty activities. Learn about the areas where the loyalty program brings the greatest opportunities for growth!

Loyalty programs are one of the most effective methods of sales support, and their popularity continues to grow. Companies that have a loyalty program are constantly developing their solution, while those that do not have one are wondering how to offer consumers an attractive loyalty program in the fastest and most effective way. In the minds of managers who are just planning to launch a loyalty program, two approaches very often clash.