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The economic crisis, high inflation and the drop in the value of the zloty are making consumers plan their household budgets more sensibly. According to the results of a GfK survey - 80% of consumers are limiting spending and looking out for savings when buying groceries and larger goods and services. The battle for customers is intensifying. One of the lifewheels available to retailers is a loyalty program.

The question of why some loyalty programs fail should be answered by all managers who are working to implement a loyalty program. Transferring mistakes from the market can save new loyalty programs from failure. In fact, there are many variables that determine the success or failure of a loyalty program: unattractive rewards, lack of communication, complicated membership rules and many others. What most often fails, however, is the execution of the loyalty program on the part of the organizer and its partners.

New technologies are revolutionising the way customers interact with brands. Virtual assistants, chatbots, speech processing, personalized offer in real time are just some of the possible uses of Artificial Intelligence that change the quality of customer experience. However, many companies are afraid of the costs associated with the implementation of new technologies, and these fears […]