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Loyalty Point's proprietary methodology called ‘Raport Otwarcia’ is a process that we have implemented more than twenty times so far. This approach has proven successful in a wide range of industries, from NGOs to large multinational corporations.

Qualitative customer data is a rich asset in today's digital economy to drive successful campaigns. A Harvard Business Review study shows that companies with the highest customer loyalty have significantly more frequent access to real-time, up-to-date consumer behavior data.

Typically, about 20% of customers are responsible for almost 80% of a brand's revenue, so it's important to know your regular customers, their habits, their preferences. Knowing what they like and what they avoid, we can provide our company with stable growth, because as it turns out, it is the customer-oriented companies that grow up to 250% faster than the competition.