manage tailored loyalty program
hot to use data and artificial intelligence to build long-term relationships with customers?
baner z nagrodami Loyalty Point
Learn the 10 criteria for success
We create long term long-term relathioships
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Decathlon
Douglas
Lagardère Travel Retail
Mini
Rainbow
Salad Story
Smyk
SC Johnson
Vision Express

Competences

AUDIT AND OPTIMISATION OF MARKETING PROCESSES
The proprietary methodology called ‘Raport Otwarcia’ provides a holistic analysis in terms of the feasibility of developing and implementing a loyalty program.
LOYALTY PROGRAM
STRATEGIES
We rely on in-depth data analysis and use the practical knowledge and experience that comes from implementing dozens of projects across multiple industries.
BUILDING AND IMPLEMENTATION OF CRM / LOYALTY SYSTEMS
Loyalty Drive Enterprise is a proprietary solution driven by data and artificial intelligence that enables efficient implementation and flexible operation
of a loyalty program.
DATA
INTELLIGENCE
We provide customers with support in the area of Data Science, data mining and data visualization.
LOYALTY PROGRAMS
MAINTENANCE
We focus on effective communication, efficient project management and advanced analytics. We take joint responsibility for the results, focusing
on the ROI of the conducted activities.
DATA INTEGRATION
& GOVERNANCE
We provide data management services, including business and technical database integrations, especially consumer/transactional databases.

Case Study

In our work we use knowledge- and experience-based marketing, and that is why we are able to build long-term consumer engagement. Here is a summary of the effectiveness of our daily solutions.

Implement a Highly Efficient and Flexible Loyalty Solution in a No-code Model

The market for consumer loyalty programs, especially in the retail industry, is very extensive in Poland. Major competitors are already running their loyalty programs, so the solution implemented by the client had to be at least as good, and ultimately better and more attractive than programs available on the market, known and liked by consumers. How to implement a loyalty program in a no-code model?

Long-term activation of Continental Opony Polska Business Partners – B2B program

The competition on the market of B2B programs is high and usually the biggest challenge is the difficulty in building the expected involvement of Partners. In 2019, together with Continental’s experts, we were faced with a big challenge: rebuild the trust of the Partners, adjust the whole Program to individual needs and expectations that have changed since the beginning of the Program and maximise the activity of the Participants.

How to transfer the best practices of your kitchen planning services to online form within 7 days?

The pandemic and the closure of brick-and-mortar stores forced one of the leading retail chains to adapt the offline kitchen planning service to online service overnight. Inability to make direct contact with the customer and to sell through brick-and-mortar stores was a huge challenge for the company. The challenge for us was to move a specific service, based on direct contact with the designer, to a remote form in just a few days.

Loyalty Point experts in loyalty programs

We value and nurture teamwork - everything we have achieved is the result of our cooperation based on solid pillars.
RESULTS
We deliver results - when creating projects, we feel responsible for our recommendations and execution. Whenever possible we establish a set of KPIs that define successful implementations in a measurable way. In our work we strive to provide the best results which make a real, positive impact on business development.
EMPATHY IN BUSINESS
We know the value of empathy in business - business success is only possible when you deeply know and understand people's needs. When designing the strategies of our programs with passion and commitment, we study customers' needs and behaviour.
ENTREPRENEURSHIP
We know the value of empathy in business - business success is only possible when you deeply know and understand people's needs. When designing the strategies of our programs with passion and commitment, we study customers' needs and behaviour.
NEW TECHNOLOGIES
We develop new technologies - thanks to them the world is developing faster than ever before. As are the people's needs and behaviour. With the wise use of new opportunities we are able to offer unique and tailor-made solutions that are scalable. Effective, empathic, measurable and personal relationship with millions of customers is possible. We know how to design it, conduct it, and show its influence on the business.
TEAM
We value and cultivate teamwork - everything we achieved is a result of teamwork, inspiration and confidence. It's simply worth it, and it pays off to work every day in a friendly atmosphere, supporting and developing your talents. We've tested it on ourselves.

Ready to cooperate?

If you are interested in our offer, have a brief for us or you want to know how we can support your business, write to us.

Loyalty is the greatest award

We are leaders in integrated marketing. We are glad that we have been awarded many industry awards.
23x
Golden Arrow
10x
Effie Awards
5x
Loyalty Awards

Check out our blog

Loyalty in the FMCG industry. How to tie customers to you?

The holy grail of FMCG companies is to get on the shopping lists of as many consumers as possible. However, building loyalty in this segment is a demanding challenge. Today, shoppers have so many choices that it is increasingly difficult to develop loyalty to a single brand. In addition, pandemics and inflation have specifically affected customers’ purchasing decisions. The challenge these companies face is how easy it is for customers in the FMCG segment to change brands and existing habits

Loyalty program in the retail industry. How to offer a better customer experience

The need for a distinctive and attractive loyalty program among retail companies has grown significantly over the past few years. This has been driven not only by the ever-increasing and intensifying competition in the retail market, but also by the recent economic crisis and the associated growing need for savings among consumers. Gartner reports that already more than 70% of retail brands are using loyalty programs to boost business performance.

Loyalty Program In 2024. What’s Worth Getting Interested In?

In 2024, loyalty will remain an important element in the strategy of companies not only in the retail industry. The forecast – especially for brands that are successively building relationships with their customers – seems promising. In which direction will loyalty programs evolve?

Our team

A team of specialists is behind all the solutions we offer. Meet the leaders in building consumer loyalty. Get to know us.
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After work

The love for mountain bikes, rivalry and MTB marathons resulted in the formation of Loyalty Point Racing Team.
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LOYALTY POINT is implementing a project with Contribution from European Funds. Learn more