hot to use data and artificial intelligence to build long-term relationships with customers?

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Competences

AUDIT AND OPTIMISATION OF MARKETING PROCESSES

The proprietary methodology called ‘Raport Otwarcia’ provides a holistic analysis in terms of the feasibility of developing and implementing a loyalty program.

LOYALTY PROGRAM
STRATEGIES

We rely on in-depth data analysis and use the practical knowledge and experience that comes from implementing dozens of projects across multiple industries.

BUILDING AND IMPLEMENTATION OF CRM / LOYALTY SYSTEMS

Loyalty Drive Enterprise is a proprietary solution driven by data and artificial intelligence that enables efficient implementation and flexible operation
of a loyalty program.

DATA
INTELLIGENCE

We provide customers with support in the area of Data Science, data mining and data visualization.

LOYALTY PROGRAMS
MAINTENANCE

We focus on effective communication, efficient project management and advanced analytics. We take joint responsibility for the results, focusing
on the ROI of the conducted activities.

DATA INTEGRATION
& GOVERNANCE

We provide data management services, including business and technical database integrations, especially consumer/transactional databases.

We are part of
Data Science House

We combine experience and competence

Experts in defining consumer insights. We study clients' needs and expectations using extensive databases and sophisticated analysis systems. We provide services and prepare recommendations taking care of the constant growth of customer satisfaction. We always care about the privacy and confidentiality of our clients' data.

A multidisciplinary team of experienced professionals. We navigate all facets of marketing, promotion, creative, technology and data science. At the same time, we are passionate people who understand the importance of the brand experience in competing for the heart of the client.

We are a group of enthusiasts interested in media, digital and new technologies. We strive to make digital advertising valuable and audience-friendly. We maximize the customization of the message, choosing the most appropriate moment in the path of purchase. All thanks to advanced data fusion and its use in the communication strategy.

We are practitioners. We help companies accelerate the use of data to build competitive advantage. We don't just talk about machine learning and artificial intelligence, we also use them on a daily basis. We speak the language of business and benefits, explaining very advanced analytics solutions in an understandable way.

Case Study

In our work we use knowledge- and experience-based marketing, and that is why we are able to build long-term consumer engagement. Here is a summary of the effectiveness of our daily solutions.

Implement a Highly Efficient and Flexible Loyalty Solution in a No-code Model

The market for consumer loyalty programs, especially in the retail industry, is very extensive in Poland. Major competitors are already running their loyalty programs, so the solution implemented by the client had to be at least as good, and ultimately better and more attractive than programs available on the market, known and liked by consumers. How to implement a loyalty program in a no-code model?

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Long-term activation of Continental Opony Polska Business Partners – B2B program

The competition on the market of B2B programs is high and usually the biggest challenge is the difficulty in building the expected involvement of Partners. In 2019, together with Continental’s experts, we were faced with a big challenge: rebuild the trust of the Partners, adjust the whole Program to individual needs and expectations that have changed since the beginning of the Program and maximise the activity of the Participants.

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How to transfer the best practices of your kitchen planning services to online form within 7 days?

The pandemic and the closure of brick-and-mortar stores forced one of the leading retail chains to adapt the offline kitchen planning service to online service overnight. Inability to make direct contact with the customer and to sell through brick-and-mortar stores was a huge challenge for the company. The challenge for us was to move a specific service, based on direct contact with the designer, to a remote form in just a few days.

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Loyalty Point experts in loyalty programs

We value and nurture teamwork - everything we have achieved is the result of our cooperation based on solid pillars.

RESULTS

We deliver results - when creating projects, we feel responsible for our recommendations and execution. Whenever possible we establish a set of KPIs that define successful implementations in a measurable way. In our work we strive to provide the best results which make a real, positive impact on business development.

EMPATHY IN BUSINESS

We know the value of empathy in business - business success is only possible when you deeply know and understand people's needs. When designing the strategies of our programs with passion and commitment, we study customers' needs and behaviour.

ENTREPRENEURSHIP

NEW TECHNOLOGIES

We develop new technologies - thanks to them the world is developing faster than ever before. As are the people's needs and behaviour. With the wise use of new opportunities we are able to offer unique and tailor-made solutions that are scalable. Effective, empathic, measurable and personal relationship with millions of customers is possible. We know how to design it, conduct it, and show its influence on the business.

TEAM

We value and cultivate teamwork - everything we achieved is a result of teamwork, inspiration and confidence. It's simply worth it, and it pays off to work every day in a friendly atmosphere, supporting and developing your talents. We've tested it on ourselves.

Ready to cooperate?

If you are interested in our offer, have a brief for us or you want to know how we can support your business, write to us.

Loyalty is the greatest award

We are leaders in integrated marketing. We are glad that we have been awarded many industry awards.

21x

Golden Arrow

Effie Awards

Loyalty Awards

Career

The specialists are the greatest asset of the company. We are constantly developing, so we are looking for new people to join our team. Maybe we're waiting for you.

IT • Warsaw

Full Stack Developer

See full offer

Client service • Warsaw

Project Manager – Consultant CRM

See full offer

Business Intelligence • Warsaw

Data Analyst

See full offer

Check out our blog

Inflation – a Test of Costumer’s Loyalty. Why Does a Loyalty Program Help in Times of Crisis?

The economic crisis, high inflation and the drop in the value of the zloty are making consumers plan their household budgets more sensibly. According to the results of a GfK survey – 80% of consumers are limiting spending and looking out for savings when buying groceries and larger goods and services. The battle for customers is intensifying. One of the lifewheels available to retailers is a loyalty program.

See more

Selective Pre-purchase Promotion. How to Offer Customer The Best Deal Before the Competition Does

n today’s advertising-saturated world, even the sophisticated segmentation of consumer groups that is already commonplace is proving insufficient. How, in the age of widespread spam, to increase the chance of influencing a purchase decision?

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Why (Some) Loyalty Programs Fail?

The question of why some loyalty programs fail should be answered by all managers who are working to implement a loyalty program. Transferring mistakes from the market can save new loyalty programs from failure. In fact, there are many variables that determine the success or failure of a loyalty program: unattractive rewards, lack of communication, complicated membership rules and many others. What most often fails, however, is the execution of the loyalty program on the part of the organizer and its partners.

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Our team

A team of specialists is behind all the solutions we offer. Meet the leaders in building consumer loyalty. Get to know us.

After work

The love for mountain bikes, rivalry and MTB marathons resulted in the formation of Loyalty Point Racing Team.

Address

ul. Franciszka Klimczaka 1
02-797 Warszawa
Entrance B
kontakt@loyaltypoint.pl

Data Protection Officer

Piotr Kruk

iod@loyaltypoint.pl
piotr.kruk@loyaltypoint.pl

Data Science House

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Contact us

E-mail address

Name

Message

I have read and understood the information contained. The Controller of the data obtained through the contact form is Loyalty Point Sp. z o.o., ul. Franciszka Klimczaka 1, klatka B. Contact with the company: at the company's office and by email: kontakt@loyaltypoint.pl, phone +48 22 608 52 70 Contact with the Company's Data Protection Officer: iod@loyaltypoint.pl

The data will be processed in order to:
• answer the question and continue the correspondence (based on Article 6(1)(f) of the GDRP, i.e. the legitimate interest of the Controller);
• conclude and perform an agreement, if this is covered in the correspondence (based on Article 6(1)(b) of the GDRP);
• defend against or pursue a claim (based on: Article 6(1)(f) of the GDRP).

You have the right to request access to, rectification or erasure of Personal Data or restriction of processing or to object to processing as well as the right to data portability. You also have the right to file a complaint with the President of the Office for Personal Data Protection (see more on: https://uodo.gov.pl/pl/p/skargi).

The provision of data such as email address and first name is voluntary, but necessary to achieve the above mentioned purposes.

Please do not submit passwords or particularly sensitive information via the contact form.

See more Privacy policy.

Competences

We are part of Data Science House

Case Study

Implement a Highly Efficient and Flexible Loyalty Solution in a No-code Model

Long-term activation of Continental Opony Polska Business Partners – B2B program

How to transfer the best practices of your kitchen planning services to online form within 7 days?

Loyalty Point experts in loyalty programs

Ready to cooperate?

Loyalty is the greatest award

Career

Full Stack Developer

Project Manager – Consultant CRM

Data Analyst

Check out our blog

Inflation – a Test of Costumer’s Loyalty. Why Does a Loyalty Program Help in Times of Crisis?

Selective Pre-purchase Promotion. How to Offer Customer The Best Deal Before the Competition Does

Why (Some) Loyalty Programs Fail?

Our team

After work

Contact us

We are part of
Data Science House