Criteria for successful loyalty program
hot to use data and artificial intelligence to build long-term relationships with customers?
baner z nagrodami Loyalty Point
long-term relationships
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Decathlon
Douglas
Lagardère Travel Retail
Mini
Rainbow
Salad Story
Smyk
SC Johnson
Vision Express

Competences

AUDIT AND OPTIMISATION OF MARKETING PROCESSES
The proprietary methodology called ‘Raport Otwarcia’ provides a holistic analysis in terms of the feasibility of developing and implementing a loyalty program.
LOYALTY PROGRAM
STRATEGIES
We rely on in-depth data analysis and use the practical knowledge and experience that comes from implementing dozens of projects across multiple industries.
BUILDING AND IMPLEMENTATION OF CRM / LOYALTY SYSTEMS
Loyalty Drive Enterprise is a proprietary solution driven by data and artificial intelligence that enables efficient implementation and flexible operation
of a loyalty program.
DATA
INTELLIGENCE
We provide customers with support in the area of Data Science, data mining and data visualization.
LOYALTY PROGRAMS
MAINTENANCE
We focus on effective communication, efficient project management and advanced analytics. We take joint responsibility for the results, focusing
on the ROI of the conducted activities.
DATA INTEGRATION
& GOVERNANCE
We provide data management services, including business and technical database integrations, especially consumer/transactional databases.

Case Study

In our work we use knowledge- and experience-based marketing, and that is why we are able to build long-term consumer engagement. Here is a summary of the effectiveness of our daily solutions.
AUDIT AND OPTIMISATION OF MARKETING PROCESSES
BUILDING AND OPERATING CRM SYSTEMS
DIRECT SALES SUPPORT
LOYALTY PROGRAM HANDLING
LOYALTY PROGRAM STRATEGIES

Loyalty Point experts in loyalty programs

We value and nurture teamwork - everything we have achieved is the result of our cooperation based on solid pillars.
RESULTS
We deliver results - when creating projects, we feel responsible for our recommendations and execution. Whenever possible we establish a set of KPIs that define successful implementations in a measurable way. In our work we strive to provide the best results which make a real, positive impact on business development.
EMPATHY IN BUSINESS
We know the value of empathy in business - business success is only possible when you deeply know and understand people's needs. When designing the strategies of our programs with passion and commitment, we study customers' needs and behaviour.
ENTREPRENEURSHIP
We know the value of empathy in business - business success is only possible when you deeply know and understand people's needs. When designing the strategies of our programs with passion and commitment, we study customers' needs and behaviour.
NEW TECHNOLOGIES
We develop new technologies - thanks to them the world is developing faster than ever before. As are the people's needs and behaviour. With the wise use of new opportunities we are able to offer unique and tailor-made solutions that are scalable. Effective, empathic, measurable and personal relationship with millions of customers is possible. We know how to design it, conduct it, and show its influence on the business.
TEAM
We value and cultivate teamwork - everything we achieved is a result of teamwork, inspiration and confidence. It's simply worth it, and it pays off to work every day in a friendly atmosphere, supporting and developing your talents. We've tested it on ourselves.

Ready to cooperate?

If you are interested in our offer, have a brief for us or you want to know how we can support your business, write to us.

Loyalty is the greatest award

We are leaders in integrated marketing. We are glad that we have been awarded many industry awards.
21x
Golden Arrow
9x
Effie Awards
5x
Loyalty Awards

Check out our blog

Loyalty Point

Inflation – a test of consumer’s loyalty. Why does a loyalty program help in times of crisis?

The economic crisis, high inflation and the drop in the value of the zloty are making consumers plan their household budgets more sensibly. According to the results of a GfK survey – 80% of consumers are limiting spending and looking out for savings when buying groceries and larger goods and services. The battle for customers is intensifying. One of the lifewheels available to retailers is a loyalty program.

Loyalty Point

Selective Pre-purchase Promotion. How to Offer Customer The Best Deal Before the Competition Does

n today’s advertising-saturated world, even the sophisticated segmentation of consumer groups that is already commonplace is proving insufficient. How, in the age of widespread spam, to increase the chance of influencing a purchase decision?

Loyalty Point

Why (Some) Loyalty Programs Fail?

The question of why some loyalty programs fail should be answered by all managers who are working to implement a loyalty program. Transferring mistakes from the market can save new loyalty programs from failure. In fact, there are many variables that determine the success or failure of a loyalty program: unattractive rewards, lack of communication, complicated membership rules and many others. What most often fails, however, is the execution of the loyalty program on the part of the organizer and its partners.

Our team

A team of specialists is behind all the solutions we offer. Meet the leaders in building consumer loyalty. Get to know us.
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After work

The love for mountain bikes, rivalry and MTB marathons resulted in the formation of Loyalty Point Racing Team.
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LOYALTY POINT is implementing a project with Contribution from European Funds. Learn more