of a loyalty program.
on the ROI of the conducted activities.
Implement a Highly Efficient and Flexible Loyalty Solution in a No-code Model
The market for consumer loyalty programs, especially in the retail industry, is very extensive in Poland. Major competitors are already running their loyalty programs, so the solution implemented by the client had to be at least as good, and ultimately better and more attractive than programs available on the market, known and liked by consumers. How to implement a loyalty program in a no-code model?
Long-term activation of Continental Opony Polska Business Partners – B2B program
The competition on the market of B2B programs is high and usually the biggest challenge is the difficulty in building the expected involvement of Partners. In 2019, together with Continental’s experts, we were faced with a big challenge: rebuild the trust of the Partners, adjust the whole Program to individual needs and expectations that have changed since the beginning of the Program and maximise the activity of the Participants.
How to transfer the best practices of your kitchen planning services to online form within 7 days?
The pandemic and the closure of brick-and-mortar stores forced one of the leading retail chains to adapt the offline kitchen planning service to online service overnight. Inability to make direct contact with the customer and to sell through brick-and-mortar stores was a huge challenge for the company. The challenge for us was to move a specific service, based on direct contact with the designer, to a remote form in just a few days.
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Personalization traps. How to avoid them?
Companies that want to delight their customers and offer the best possible experience should take to heart the words of Jeff Bezos, who argues that if you want 20 million customers, that means you want 20 million stores. What is this phenomenon all about? Personalization carries enormous potential for increasing both sales volume and customer satisfaction. However, in order to take advantage of all its benefits, it is important to avoid the typical pitfalls that are easy to fall into.
Long-distance loyalty run. How do you keep up the pace over the long term while running a loyalty program?
The power of consumer loyalty is a powerful success factor. Studies show that as little as a 5 percent increase in customer loyalty can mean up to a 95 percent increase in lifetime spending. Therefore, effective customer loyalty programs require strategy, constant monitoring and persistence. As in a marathon, the key to success is the ability to maintain an even pace. How do you measure the effectiveness of this long-distance business run so that you don’t catch breathlessness and achieve the best results for as long as possible?
Mobile loyalty. How to create a loyalty program in a mobile app
Today, the lion’s share of loyalty programs comes primarily in the form of mobile apps. The apps are appreciated by both club members and organizers. The former value them primarily for their convenience of use. The latter, on the other hand, for their efficiency and huge functional capabilities. What is the role of mobile apps in loyalty strategy?