of a loyalty program.
on the ROI of the conducted activities.
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Why (some) loyalty programs fail?
The question of why some loyalty programs fail should be answered by all managers who are working to implement a loyalty program. Transferring mistakes from the market can save new loyalty programs from failure. In fact, there are many variables that determine the success or failure of a loyalty program: unattractive rewards, lack of communication, complicated membership rules and many others. What most often fails, however, is the execution of the loyalty program on the part of the organizer and its partners.
Customer Segmentation – Three Ways To Make Practical Use Of Data
However, treating each individual customer individually, when we have tens of thousands of them, is very costly and at the end of the day may not be profitable. With help comes consumer segmentation, which will probably provide the greatest value in terms of return on investment.
Criteria For a Successful Loyalty Program – Download Free Guide
Loyalty programs enjoy unflagging popularity among both organizers and customers. Their number on the market is constantly growing. What makes some loyalty programs successful, while others – seemingly very similar to them – fail? Check out the success criteria for a successful loyalty program!