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Loyalty Point /br> experts in loyalty programs





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What is Data Telling About Your Customers
Loyalty Point’s proprietary methodology called ‘Raport Otwarcia’ is a process that we have implemented more than twenty times so far. This approach has proven successful in a wide range of industries, from NGOs to large multinational corporations.

How Real-time Data is Changing Marketing Strategy?
Qualitative customer data is a rich asset in today’s digital economy to drive successful campaigns. A Harvard Business Review study shows that companies with the highest customer loyalty have significantly more frequent access to real-time, up-to-date consumer behavior data.

Hyper-personalisation of Customer Experience Using Data
A customer who is no longer anonymous is worth up to 18 times more to the retailers than the average consumer. This is possible thanks to the advanced personalisation achieved based on contextual and behavioural data. The marketers are choosing to use AI technology to build authentic interactions with customers in real time.