Qualitative customer data is a rich asset in today’s digital economy to drive successful campaigns. A Harvard Business Review study shows that companies with the highest customer loyalty have significantly more frequent access to real-time, up-to-date consumer behavior data.

A customer who is no longer anonymous is worth up to 18 times more to the retailers than the average consumer. This is possible thanks to the advanced personalisation achieved based on contextual and behavioural data. The marketers are choosing to use AI technology to build authentic interactions with customers in real time.

Typically, about 20% of customers are responsible for almost 80% of a brand’s revenue, so it’s important to know your regular customers, their habits, their preferences. Knowing what they like and what they avoid, we can provide our company with stable growth, because as it turns out, it is the customer-oriented companies that grow up to 250% faster than the competition.