Competences
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STRATEGIES
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of a loyalty program.
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INTELLIGENCE
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MAINTENANCE
on the ROI of the conducted activities.
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& GOVERNANCE
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Data Science House
Case Study
Implement a Highly Efficient and Flexible Loyalty Solution in a No-code Model
The market for consumer loyalty programs, especially in the retail industry, is very extensive in Poland. Major competitors are already running their loyalty programs, so the solution implemented by the client had to be at least as good, and ultimately better and more attractive than programs available on the market, known and liked by consumers. How to implement a loyalty program in a no-code model?
Long-term activation of Continental Opony Polska Business Partners – B2B program
The competition on the market of B2B programs is high and usually the biggest challenge is the difficulty in building the expected involvement of Partners. In 2019, together with Continental’s experts, we were faced with a big challenge: rebuild the trust of the Partners, adjust the whole Program to individual needs and expectations that have changed since the beginning of the Program and maximise the activity of the Participants.
How to transfer the best practices of your kitchen planning services to online form within 7 days?
The pandemic and the closure of brick-and-mortar stores forced one of the leading retail chains to adapt the offline kitchen planning service to online service overnight. Inability to make direct contact with the customer and to sell through brick-and-mortar stores was a huge challenge for the company. The challenge for us was to move a specific service, based on direct contact with the designer, to a remote form in just a few days.
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The Dynamics of Discounts – Mastering the Art of Promotional Pricing
The current economic situation suggests that the number of promotions will continue to rise. Increasing prices in stores are forcing retail chains to intensify sales in order to attract and retain customers. When we also consider consumer sentiment and the price wars among the most popular retailers, they will need effective tools for managing inventory and promotions more than ever before, while also ensuring a positive customer experience to maintain a highly competitive position in the market.
When You Cannot Implement a Loyalty Program… Facts and Myths about Why Brands Are Afraid to Invest in Loyalty
Some companies – due to the nature of their industry, or the fear of losing profits and only incurring more costs associated with the implementation of promotions, are afraid to introduce a loyalty program. There is no denying that in this way myths are growing, which can unnecessarily discourage people from reaching for this solution, while it could brilliantly help to achieve business goals. With this article we will try to disenchant them.
Value Proposition. How to Measure the Attractiveness of a Loyalty Program Among Costumers?
A loyalty program is a seamless composition of benefits that helps meet current company goals and respond effectively to competitors. It consists of the base mechanics of the loyalty program, special offers available to club members, additional occasional activations and a whole range of emotional benefits. The question arises, however, to what extent this nimble approach to the value proposition to club members translates into the actual attractiveness of the loyalty program.
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After work
LOYALTY POINT is implementing a project with Contribution from European Funds.