Loyalty programs enjoy unflagging popularity among both organizers and customers. Their number on the market is constantly growing – they are launched by global corporations, but also by local stores. They all have one goal: to keep the customer for longer.
A customer who registers for the program is 60% more likely to make a purchase.
A loyal customer usually spends up to 50% more than a new one.
In addition, the pandemic has contributed to a change in brand awareness. Many companies, mainly thanks to their loyal customer base, were able to survive the crisis time. In turn, the announcement of the phasing out of third-party cookies has made brands increasingly understand the need to build their own databases and see the loyalty program as an investment rather than an additional cost.