Jan Wójcik
Graduate of Warsaw School
of Economics and PJAIT. 15 years
of experience in analytical and IT projects.
Expert in the field of Data Mining, IT systems architecture and IT security.
Graduate of Warsaw School
of Economics and PJAIT. 15 years
of experience in analytical and IT projects.
Expert in the field of Data Mining, IT systems architecture and IT security.
When developing the loyalty program strategy for Vision Express, a leader in its field, the challenge was to achieve as many customer-brand interactions as possible because the optician industry is characterised by low purchase frequency. Creating a comprehensive eye care program for the Members and their families, combined with all Vision Express services, was the goal we wanted to achieve.
Thanks to a reliable analysis, the applied mechanics of the program contributes to the increase in the number of visits of customers to the stores. In April 2020, at a time when online tools became particularly important, Vision Express showed the world its new e-commerce platform, with the fully integrated Vision Care loyalty program, which was a huge success.
For S.C. Johnson brand we have created a consumer engagement campaign to build a positive image of the Kiwi sub-brand. Our sales support consisted of developing the concept and communication strategy. In addition, we were responsible for the preparation of the creative concept for the website and effective design of sales-generating materials. Our activities were to ensure an increase in sales of products in the autumn and winter period.
Thanks to properly planned, engaging promotional actions, it was possible to achieve an 80% increase in product sales compared to the same period. Additionally, the promotional materials were displayed almost 5.6 million times.
The pandemic and the closure of brick-and-mortar stores forced one of the leading retail chains to adapt the offline kitchen planning service to online service overnight. Inability to make direct contact with the customer and to sell through brick-and-mortar stores was a huge challenge for the company. The challenge for us was to move a specific service, based on direct contact with the designer, to a remote form in just a few days. Our client wanted to keep kitchen sales at a constant level, so we were responsible for upgrading communication, tools and resources for transferring the services – which were based on direct contact between an employee and a customer – to the Internet.
The expansion of technical capabilities in the field of “Remote Kitchen Planning”, combined with an increase in the number of planners and, at the same time, lowering the price to PLN 1, resulted in an increase in the number of services provided by 6200% compared to the previous period.
When the price was changed to PLN49, the increase remained at the level of 1900% in relation to the period before the pandemic.
The aim of the campaign was to offer first minute holiday deals to customers travelling with a travel agency. The challenge was to create an offer without a standard price reduction. We wanted to increase customer engagement and recognise returning customers who have already travelled with Rainbow Tours. Our goal was to increase the number of first-minute bookings compared to last year.
Thanks to our solutions we were able to reach the people who were the most interested in our promotional offer. Additionally, we managed to personalise the communication and adjust the selected offer attributes to the preferences of our customers – the families with children, young singles, people who value active recreation or other, selected segments of customers, received dedicated messages. Thanks to an appropriate analysis of the customer structure, their loyalty from previous years could be rewarded.
The sale of the promoted products with the use of TV advertising coverage generates great interest, especially during the last days of the offer, but at the same time causes that some potential customers decide not to make the purchase due to the piled up traffic in the stores. In cooperation with one of the leading retailers in the country, we took up the challenge of using customer knowledge to identify those interested in a particular product range and increase conversion by offering personalised deals.
The proposed strategy of action enabled greater identification of customers and recognition of their purchase path, thanks to which it is possible to reach the people potentially most interested in the promoted offer and close the purchasing process.
They say that we are the experts in relationship marketing. We deal professionally with loyalty programs. The specialists are the greatest asset of the company. We are constantly developing, so we are looking for new people to join our team.
Expectations:
We offer:
Loyalty Point is a place where together we bring almost 20 years of experience in customer service, loyalty building and marketing campaigns. We value and nurture teamwork – everything we have achieved is the result of our cooperation based on solid pillars.
They say that we are the experts in relationship marketing. We deal professionally with loyalty programs. The specialists are the greatest asset of the company. We are constantly developing, so we are looking for new people to join our team.
Loyalty Point is a place where together we bring almost 20 years of experience in customer service, loyalty building and marketing campaigns. We value and nurture teamwork – everything we have achieved is the result of our cooperation based on solid pillars.
Management of the Decathlon Card loyalty program until April 2019 was carried out globally by the French team. Loyalty Point faced the challenge of taking over program management in Poland. After an earlier data audit and implementation of development systems, we have been handling the CRM system for the Decathlon Card loyalty program since 1 April 2019.
At the beginning of the project, an audit of the loyalty program managed by the French team and the segmentation of Decathlon customers using the Card was conducted. On the basis of the analyses carried out, LP proposed to improve some of the processes related to point calculation and voucher generation/sending to the Customers. The basic mechanics of the program did not change – the main goal was to maintain the program based on the CRM activities carried out earlier.
The implementation on our side included:
Currently, the team is working on advanced business data analytics, deepened customer segmentation and creation of automatic communication paths, as well as implementation of personalised targeted communication. A new loyalty program strategy has been developed based on the basic mechanics, expanded with additional options, putting the consumer at the centre of attention. The customer decides how the points collected on their Card are to be spent. They can exchange them for any of the services available in the Decathlon ecosystem or take advantage of a well known cash voucher.
Digital marketing/
E-mail marketing