Daniel Szulc

For over 5 years associated with Loyalty Point. Previously, he gained experience in organizations such as the Royal Bank of Scotland and KPMG.

A professional with experience in the use of machine learning for business optimization. Expert in creating scoring models supporting the targeting of marketing communication for large consumer bases. A supporter of a holistic view of experience through the prism of data and the consumer’s relationship with the brand. He has worked for clients such as IKEA, Smyk, Decathlon, CCC, Rainbow, among others.

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Jan Wójcik

Graduate of Warsaw School
of Economics and PJAIT. 15 years
of experience in analytical and IT projects.

Expert in the field of Data Mining, IT systems architecture and IT security.

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How to increase the number of tour bookings by 70% without standard price reduction – Rainbow Tours

The aim of the campaign was to offer first minute holiday deals to customers travelling with a travel agency. The challenge was to create
an offer without a standard price reduction. We wanted to increase customer engagement and recognise returning customers who have already travelled with Rainbow Tours. Our goal was to increase the number of first-minute bookings compared to last year.

Solution:

The analysis of transaction history carried out made it possible to build segments and match motivators and benefits, which were emphasised in the communication.
Thanks to customer segmentation we were able to reach them with a personalised offer, adjusted to the travel preferences of each person. Sequential, well-targeted communication and rewarding loyal customers with vouchers has increased their willingness to buy trips more in advance.
We built a scoring model that identified the customers with the highest probability of purchase, which allowed us to focus our limited resources and sales force on the customers we considered most interested.
Instead of a typical price discount, which reduces the profit from the sale of the deal, a coupon for the purchase of the next trip was introduced, the value of which depended on the number of previous transactions.

Results:

Thanks to our solutions we were able to reach the people who were the most interested in our promotional offer. Additionally, we managed to personalise the communication and adjust the selected offer attributes to the preferences of our customers – the families with children, young singles, people who value active recreation or other, selected segments of customers, received dedicated messages. Thanks to an appropriate analysis of the customer structure, their loyalty from previous years could be rewarded.

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How to increase sales of products by means of an engaging campaign and build a positive image of the sub-brand – S.C. Johnson, Kiwi

For S.C. Johnson brand we have created a consumer engagement campaign to build a positive image of the Kiwi sub-brand. Our sales support consisted of developing the concept and communication strategy. In addition, we were responsible for the preparation of the creative concept for the website and effective design of sales-generating materials. Our activities were to ensure an increase in sales of products in the autumn and winter period.

Solution:

As part of the project, we initiated cooperation with influencers – we prepared the shipment of creative packages to them. Karolina Gilon and Karol and Ola Lewandowski from the YouTube channel “Busem przez świat“ (Bus around the world) were involved in the action.
In order to ensure the involvement of the campaign’s recipients, we organised a competition to increase consumer activity. We paid attention to the different passions and activities of the Recipients. Sneakers work well in any situation, so you need to take care of their appearance. By taking the #KiwiChallenge , you could win PLN10.000 for your dream trip, 10x vouchers for personalised shoes and 5x Kiwi Sneaker Care sets.

Results:

Thanks to properly planned, engaging promotional actions, it was possible to achieve an 80% increase in product sales compared to the same period. Additionally, the promotional materials were displayed almost 5.6 million times.

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How to achieve a 50% increase in sales through selective promotion?

The sale of the promoted products with the use of TV advertising coverage generates great interest, especially during the last days of the offer, but at the same time causes that some potential customers decide not to make the purchase due to the piled up traffic in the stores. In cooperation with one of the leading retailers in the country, we took up the challenge of using customer knowledge to identify those interested in a particular product range and increase conversion by offering personalised deals.

Solution:

Implementation of proprietary tool – a targeting engine that collects about websites visited by a loyalty program participant.
Recognising what the member is interested in at the moment. This allows us to offer a personalised offer to an identified customer in real time.

Results:

The proposed strategy of action enabled greater identification of customers and recognition of their purchase path, thanks to which it is possible to reach the people potentially most interested in the promoted offer and close the purchasing process.

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Project Manager – Consultant CRM

They say that we are the experts in relationship marketing. We deal professionally with loyalty programs. The specialists are the greatest asset of the company. We are constantly developing, so we are looking for new people to join our team.

Your main tasks:

coordination of projects in the areas of CRM and relationship marketing
target group analysis, consumer base segmentation
coordinating the work of external and internal creative suppliers and performance marketing agencies
ongoing reporting of the results of completed communications
Ongoing contact with the customer in terms of operational activities, getting to know the brand and product range

Expectations:

ability to analyze numerical data
good organization of work, diligence, independence and commitment
easiness to learn new software
English language knowledge, allowing for free communication ( spoken and written)
at least one year of experience working on projects in a company/companies such as: interactive agency, CRM agency, SMS/E-mail/PUSH service provider

We offer:

work in a close-knit, professional and goal-oriented team
attractive salary
private health care plan
opportunity to build your career path in a dynamically developing company

Loyalty Point is a place where together we bring almost 20 years of experience in customer service, loyalty building and marketing campaigns. We value and nurture teamwork – everything we have achieved is the result of our cooperation based on solid pillars.

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Data Analyst

Your main tasks:

analytical work on the basis of databases provided by our customers, which often requires database integration
database management, including data hygiene and creation of structures necessary for the execution of work
creation of own reports, statements and analyses and their interpretation in order to evaluate trends, opportunities and threats

Expectations:

experience as an Analyst/Data Analyst
higher education (preferred faculties: Finance, Economics, Computer Science or other similar faculty profiles)
experience in the elaboration of own reports, analyses, forecasts and business models and their interpretation
fluency in English (spoken and written)
excellent knowledge of MS Sql
advanced knowledge of MS Office (MS Excel, Access, MS Power Point)
proactivity and good organisation of own work
knowledge of .NET and html/css will be an advantage

We offer:

work in a close-knit, professional and goal-oriented team
attractive salary
private health care plan
opportunity to build your career path in a dynamically developing company

Ready to cooperate?

If you are interested in our offer, have a brief for us or you want to know how we can support your business, write to us.

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Taking over the global loyalty program solution and improving it in the polish market – Decathlon

Management of the Decathlon Card loyalty program until April 2019 was carried out globally by the French team. Loyalty Point faced the challenge of taking over program management in Poland.

After an earlier data audit and implementation of development systems, we have been handling the CRM system for the Decathlon Card loyalty program since 1 April 2019.

Solution:

At the beginning of the project, an audit of the loyalty program managed by the French team and the segmentation of Decathlon customers using the Card was conducted. On the basis of the analyses carried out, Loyalty Point proposed to improve some of the processes related to point calculation and voucher generation/sending to the Customers. The basic mechanics of the program did not change – the main goal was to maintain the program based on the CRM activities carried out earlier.

The implementation on our side included:

integration of the systems into the French FTP
implementation of data exchange processes
creation of point calculation and voucher generation processes

Results:

Currently, the team is working on advanced business data analytics, deepened customer segmentation and creation of automatic communication paths, as well as implementation of personalised targeted communication in CRM system.

A new loyalty program strategy has been developed based on the basic mechanics, expanded with additional options, putting the consumer at the centre of attention. The customer decides how the points collected on their Card are to be spent. They can exchange them for any of the services available in the Decathlon ecosystem or take advantage of a well known cash voucher.

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Golden Arrow

Digital marketing/
E-mail marketing

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Effie Awards

Bronze Effie
Technology & innovation

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