Integrated Marketing
Agency
Media Marketing
Poland Report
Media Marketing
Poland Report
Personalization
“Universal Scoring Model 2.0”
Personalization
“Pre purchase”
Bronze Effie
Retail
When developing the loyalty program strategy for Vision Express,
a leader in its field, the challenge was to achieve as many customer-brand interactions as possible because the optician industry is characterised
by low purchase frequency. Creating a comprehensive eye care program for the Members and their families, combined with all Vision Express services, was the goal we wanted to achieve.
Thanks to a reliable analysis, the applied mechanics of the program contributes to the increase in the number of visits of customers to the stores. In April 2020, at a time when online tools became particularly important, Vision Express showed the world its new e-commerce platform, with the fully integrated Vision Care loyalty program, which
was a huge success.
Loyalty Program BToC