How to achieve a 50% increase in sales through selective promotion?
The sale of the promoted products with the use of TV advertising coverage generates great interest, especially during the last days of the offer, but at the same time causes that some potential customers decide not to make the purchase due to the piled up traffic in the stores. In cooperation with one of the leading retailers in the country, we took up the challenge of using customer knowledge to identify those interested in a particular product range and increase conversion by offering personalised deals.
- Implementation of proprietary tool – a targeting engine that collects about websites visited by a loyalty program participant.
- Recognising what the member is interested in at the moment. This allows us to offer a personalised offer to an identified customer in real time.
The proposed strategy of action enabled greater identification of customers and recognition of their purchase path, thanks to which it is possible to reach the people potentially most interested in the promoted offer and close the purchasing process.