hot to use data and artificial intelligence to build long-term relationships with customers?

We create long term long-term relathioships

manage_customer_loyalty

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Competences

AUDIT AND OPTIMISATION OF MARKETING PROCESSES

The proprietary methodology called ‘Raport Otwarcia’ provides a holistic analysis in terms of the feasibility of developing and implementing a loyalty program.

LOYALTY PROGRAM
STRATEGIES

We rely on in-depth data analysis and use the practical knowledge and experience that comes from implementing dozens of projects across multiple industries.

BUILDING AND IMPLEMENTATION OF CRM / LOYALTY SYSTEMS

Loyalty Drive Enterprise is a proprietary solution driven by data and artificial intelligence that enables efficient implementation and flexible operation
of a loyalty program.

DATA
INTELLIGENCE

We provide customers with support in the area of Data Science, data mining and data visualization.

LOYALTY PROGRAMS
MAINTENANCE

We focus on effective communication, efficient project management and advanced analytics. We take joint responsibility for the results, focusing
on the ROI of the conducted activities.

DATA INTEGRATION
& GOVERNANCE

We provide data management services, including business and technical database integrations, especially consumer/transactional databases.

We are part of
Data Science House

We combine experience and competence

Experts in defining consumer insights. We study clients' needs and expectations using extensive databases and sophisticated analysis systems. We provide services and prepare recommendations taking care of the constant growth of customer satisfaction. We always care about the privacy and confidentiality of our clients' data.

A multidisciplinary team of experienced professionals. We navigate all facets of marketing, promotion, creative, technology and data science. At the same time, we are passionate people who understand the importance of the brand experience in competing for the heart of the client.

We are a group of enthusiasts interested in media, digital and new technologies. We strive to make digital advertising valuable and audience-friendly. We maximize the customization of the message, choosing the most appropriate moment in the path of purchase. All thanks to advanced data fusion and its use in the communication strategy.

We are practitioners. We help companies accelerate the use of data to build competitive advantage. We don't just talk about machine learning and artificial intelligence, we also use them on a daily basis. We speak the language of business and benefits, explaining very advanced analytics solutions in an understandable way.

Case Study

In our work we use knowledge- and experience-based marketing, and that is why we are able to build long-term consumer engagement. Here is a summary of the effectiveness of our daily solutions.

How to increase the number of tour bookings by 70% without standard price reduction – Rainbow Tours

The aim of the campaign was to offer first minute holiday deals to customers travelling with a travel agency. The challenge was to create an offer without a standard price reduction. We wanted to increase customer engagement and recognise returning customers who have already travelled with Rainbow Tours.

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How to increase sales of products by means of an engaging campaign and build a positive image of the sub-brand – S.C. Johnson, Kiwi

or S.C. Johnson brand we have created a consumer engagement campaign to build a positive image of the Kiwi sub-brand. Our sales support consisted of developing the concept and communication strategy. In addition, we were responsible for the preparation of the creative concept for the website and effective design of sales-generating materials.

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How to achieve a 50% increase in sales through selective promotion?

The sale of the promoted products with the use of TV advertising coverage generates great interest, especially during the last days of the offer, but at the same time causes that some potential customers decide not to make the purchase due to the piled up traffic in the stores.

See more

Loyalty Point experts in loyalty programs

We value and nurture teamwork - everything we have achieved is the result of our cooperation based on solid pillars.

RESULTS

We deliver results - when creating projects, we feel responsible for our recommendations and execution. Whenever possible we establish a set of KPIs that define successful implementations in a measurable way. In our work we strive to provide the best results which make a real, positive impact on business development.

EMPATHY IN BUSINESS

We know the value of empathy in business - business success is only possible when you deeply know and understand people's needs. When designing the strategies of our programs with passion and commitment, we study customers' needs and behaviour.

ENTREPRENEURSHIP

NEW TECHNOLOGIES

We develop new technologies - thanks to them the world is developing faster than ever before. As are the people's needs and behaviour. With the wise use of new opportunities we are able to offer unique and tailor-made solutions that are scalable. Effective, empathic, measurable and personal relationship with millions of customers is possible. We know how to design it, conduct it, and show its influence on the business.

TEAM

We value and cultivate teamwork - everything we achieved is a result of teamwork, inspiration and confidence. It's simply worth it, and it pays off to work every day in a friendly atmosphere, supporting and developing your talents. We've tested it on ourselves.

Ready to cooperate?

If you are interested in our offer, have a brief for us or you want to know how we can support your business, write to us.

Loyalty is the greatest award

We are leaders in integrated marketing. We are glad that we have been awarded many industry awards.

23x

Golden Arrow

10x

Effie Awards

Loyalty Awards

Career

The specialists are the greatest asset of the company. We are constantly developing, so we are looking for new people to join our team. Maybe we're waiting for you.

IT • Warsaw

Full Stack Developer

See full offer

Client service • Warsaw

Project Manager

See full offer

Business Intelligence • Warsaw

Data Analyst

See full offer

Check out our blog

Loyalty program in the retail industry. How to offer a better customer experience

The need for a distinctive and attractive loyalty program among retail companies has grown significantly over the past few years. This has been driven not only by the ever-increasing and intensifying competition in the retail market, but also by the recent economic crisis and the associated growing need for savings among consumers. Gartner reports that already more than 70% of retail brands are using loyalty programs to boost business performance.

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Loyalty Program In 2024. What’s Worth Getting Interested In?

In 2024, loyalty will remain an important element in the strategy of companies not only in the retail industry. The forecast – especially for brands that are successively building relationships with their customers – seems promising. In which direction will loyalty programs evolve?

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Personalization Traps. How To Avoid Them?

Companies that want to delight their customers and offer the best possible experience should take to heart the words of Jeff Bezos, who argues that if you want 20 million customers, that means you want 20 million stores. What is this phenomenon all about? Personalization carries enormous potential for increasing both sales volume and customer satisfaction. However, in order to take advantage of all its benefits, it is important to avoid the typical pitfalls that are easy to fall into.

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Our team

A team of specialists is behind all the solutions we offer. Meet the leaders in building consumer loyalty. Get to know us.

After work

The love for mountain bikes, rivalry and MTB marathons resulted in the formation of Loyalty Point Racing Team.

Address

ul. Franciszka Klimczaka 1
02-797 Warszawa
Entrance B
kontakt@loyaltypoint.pl

Data Protection Officer

Piotr Kruk

iod@loyaltypoint.pl
piotr.kruk@loyaltypoint.pl

Data Science House

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Contact us

E-mail address

Name

Message

I have read and understood the information contained. The Controller of the data obtained through the contact form is Loyalty Point Sp. z o.o., ul. Franciszka Klimczaka 1, klatka B. Contact with the company: at the company's office and by email: kontakt@loyaltypoint.pl, phone +48 22 608 52 70 Contact with the Company's Data Protection Officer: iod@loyaltypoint.pl

The data will be processed in order to:
• answer the question and continue the correspondence (based on Article 6(1)(f) of the GDRP, i.e. the legitimate interest of the Controller);
• conclude and perform an agreement, if this is covered in the correspondence (based on Article 6(1)(b) of the GDRP);
• defend against or pursue a claim (based on: Article 6(1)(f) of the GDRP).

You have the right to request access to, rectification or erasure of Personal Data or restriction of processing or to object to processing as well as the right to data portability. You also have the right to file a complaint with the President of the Office for Personal Data Protection (see more on: https://uodo.gov.pl/pl/p/skargi).

The provision of data such as email address and first name is voluntary, but necessary to achieve the above mentioned purposes.

Please do not submit passwords or particularly sensitive information via the contact form.

See more Privacy policy.

Competences

We are part of Data Science House

Case Study

How to increase the number of tour bookings by 70% without standard price reduction – Rainbow Tours

How to increase sales of products by means of an engaging campaign and build a positive image of the sub-brand – S.C. Johnson, Kiwi

How to achieve a 50% increase in sales through selective promotion?

Loyalty Point experts in loyalty programs

Ready to cooperate?

Loyalty is the greatest award

Career

Full Stack Developer

Project Manager

Data Analyst

Check out our blog

Loyalty program in the retail industry. How to offer a better customer experience

Loyalty Program In 2024. What’s Worth Getting Interested In?

Personalization Traps. How To Avoid Them?

Our team

After work

Contact us

We are part of
Data Science House