Taking over the global loyalty program solution and improving it in the polish market – Decathlon

Management of the Decathlon Card loyalty program until April 2019 was carried out globally by the French team. Loyalty Point faced the challenge of taking over program management in Poland. After an earlier data audit and implementation of development systems, we have been handling the CRM system for the Decathlon Card loyalty program since 1 April 2019.

Solution:

At the beginning of the project, an audit of the loyalty program managed by the French team and the segmentation of Decathlon customers using the Card was conducted. On the basis of the analyses carried out, LP proposed to improve some of the processes related to point calculation and voucher generation/sending to the Customers. The basic mechanics of the program did not change – the main goal was to maintain the program based on the CRM activities carried out earlier.

The implementation on our side included:

  • integration of the systems into the French FTP
  • implementation of data exchange processes
  • creation of point calculation and voucher generation processes

Results:

Currently, the team is working on advanced business data analytics, deepened customer segmentation and creation of automatic communication paths, as well as implementation of personalised targeted communication. A new loyalty program strategy has been developed based on the basic mechanics, expanded with additional options, putting the consumer at the centre of attention. The customer decides how the points collected on their Card are to be spent. They can exchange them for any of the services available in the Decathlon ecosystem or take advantage of a well known cash voucher.

Ready to cooperate?

If you are interested in our offer, have a brief for us or you want to know how we can support your business, write to us.
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How to quadruple the chance of purchasing a product with the help of machine learning

How and when to communicate with a loyalty program member in order to achieve a higher level of communication efficiency despite a reduced number of promotional offers is a question posed by one of the largest retail companies in Poland. The aim of the project implemented for this company was to better match the communication and the offer to the needs and expectations of the members on the basis of using the potential of the loyalty program database.

Solution:

  • We have built scoring model, based on the client’s system of Look-a-like modeling, which automatically includes the search for a given promoted assortment.
  • Using artificial intelligence we were able to dynamically create target groups for individual campaigns based on the data and machine learning. The communication is carried out in the text message, email and digital channels.

Results:

Automation of the model building and validation process contributes to significant savings in effort and working time. Thanks to the Look-a-like modeling, we can also use the system indications for a group of loyalty program members for communication work in external media. Models interpreting the scoring layout to a large extent improve the way the generated communication is generated, the solution we install contributes to increasing the overall store overall.

Ready to cooperate?

If you are interested in our offer, have a brief for us or you want to know how we can support your business, write to us.
Contact
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